How to track topic clusters with SERPView?

Track the performance of all your topics and content strategy in a centralized graph with track topic clusters in SERPView. It displays clicks, impressions, CTR, position, and important keywords for your selected clusters, all together. 

What are Topic Clusters?

Topic clusters are a group of interrelated, thematically relational pages on a website that cover a topic from different angles to fulfill content marketing goals.

Google Search Console does not list keywords as a specific part, but rather includes them as queries. This is an important part to note, as keywords and queries are different.

A query is a search term that users search on the search engine, while keywords are specific terms that search engine bots recognize and analyze for SERPs.

For example, when searching for laptops, both the best laptop for students and laptop for graphic designers are important, yet GSC shows them as unrelated, though they contain the focus keyword. 

How To Setup Topic Clusters in SERPView?

SERPView offers an advantage over Google Search Console, as you can define the keywords that are vital pillars of your content strategy and track their performance over time. 

To set up track topic clusters on SERPView, follow the steps given below:

• Open serpview.com and log in with the email that is linked to your Google Search Console. 

• The Dashboard opens. Below Overview, click the desired property name.

If no property is selected, you will be prompted to select one. 

• The Analytics section opens, where you can filter by time and select the chosen metrics. 

• Scroll down below the Queries and Pages section and click the Go To Settings button below No keywords are being tracked.

• Click Add > Enter a keyword name > Submit.

Multiple keywords can be separated using a comma.

• The list of added keywords opens; click Back, and the Topic Clusters section appears.

How To Use Topic Clusters For Analytics? 

Now, after adding keywords, you can similarly add Content Groups by clicking Go to Settings beside it. 

For tracking topic clusters, go to Dashboard > Property name > Topic Clusters. 

Here, you can filter topic clusters based on 'Popular', 'Growing', and 'Decaying' to understand their performance, identify content gaps, and assess the scope of ranking in SERPs using existing metrics.

You can further hover over the keywords and tap the Google icon that appears to know the currently ranking pages. 

Further, topic clusters also display Clicks, Impressions, CTR, and Position. After scrolling, you will also see Countries and Devices metrics that you can further filter.